Since its founding in 1925 by couturier Marcel Rochas, Rochas Paris has continuously gained recognition from the world of fashion thanks to couture and luxury collections bursting with elegance, femininity and refinement. The Artistic Direction of the historic House is now in the hands of Charles de Vilmorin, whose designs for Rochas walk the Paris Fashion Week runway. Still a pioneer, Marcel Rochas democratized fashion by offering accessible prices for haute couture models. The success is immediate. All rush to the one who adopts the slogan "elegance, simplicity and youth".