Missoni is an Italian luxury fashion house based in Varese, and known for its colourful knitwear designs. Exemplifying success in a specific fashion area, Missoni garnered worldwide attention for knit dresses, coats, and sweaters that revived the sensational appeal of knits in the 1920s. More than just a vital force in knitwear; the brand has gone far beyond its original vision to encompass designs for an entire lifestyle.