IN FRENCH, RECTO IS REFERRED TO AS THE FRONT OF A SHEET OF PAPER. THEY HAVE BRANDED THEMSELVES TO COMMEMORATE THE BEGINNING OF OUR STORY. THE WORD DELIVERS A FORMAL AND NEUTRAL MOOD THAT APPROPRIATELY RESEMBLES THIS BRAND'S IDENTITY. IN ADDITION, RECTO'S IMAGE IS IMPRESSED UPON THE AMBIGUOUS BOUNDARY BETWEEN MEN AND WOMEN'S WEAR.