VELVET BEGAN IN 1997 AS AN ASPIRATION TO CREATE FASHION FORWARD TEE SHIRTS THAT EMBODIED THE LAID-BACK LUXE OF LA STYLE. TODAY IT HAS EVOLVED INTO FULL COLLECTIONS RECOGNIZED FOR THEIR METICULOUSLY CRAFTED, CLEAN ELEVATED STAPLES. HELMED BY CREATIVE DIRECTOR JENNY GRAHAM, THE COLLECTIONS ARE CREATED USING ONLY THE FINEST FABRICS AND ARE MANUFACTURED PRIMARILY IN THE UNITED STATES.