Saloni Lodha founded her eponymous label in 2011 with a vision of elegant femininity imbued with vibrant colour. SALONI means beautiful in Sanskrit, and true to its name, the brand empowers its customers of all ages to experience the unabashed joy of living life in different hues. For Saloni, creating beautiful things is a meditative journey, inspired by her childhood in India and a nomadic life lived between Hong Kong, Seoul, London and Italy.