RTA WAS LAUNCHED IN LOS ANGELES WITH THE PURPOSE OF CREATING A MOVEMENT OF LIKE-MINDED INDIVIDUALS WHO SHARE A BELIEF THAT CLOTHING SHOULD BE USED AS A FORM OF EXPRESSION. RTA WAS BORN UNDER THE PRINCIPLE THAT CLOTHING SHOULD BE EFFORTLESS AND CHIC. IT IS THE INDIVIDUAL - THE REBEL WHO SETS TRENDS. RTA IS A STATE OF MIND AND WHILE THE CLOTHING EVOLVES, THEIR IDEAS ARE NEVER DETERRED.