Founded in 2011 by George and Mike Heaton, Represent is a testament to British luxury fashion, born from a blend of artistry and entrepreneurial spirit. Initially a college project for selling graphic tees, the brand quickly evolved, emphasizing meticulous craftsmanship and constant innovation across its collections. From screen-printed beginnings to global recognition, Represent stands for relentless refinement and progress, striving to become the world's leading fashion label with each carefully crafted garment.