AMI MEANS “FRIEND” IN FRENCH, AND FRENCH LUXURY HOUSE AMI TAKES INSPIRATION FROM HOW HAPPINESS STARTS WITH THE PEOPLE YOU SURROUND YOURSELF WITH. THE NEW PUMA X AMI COLLABORATION CARRIES ON THESE THEMES OF FRIENDSHIP AND FAMILY, WITH SIMPLE, RELAXED DESIGNS THAT ELEVATE STREETWEAR. COLLECTION PIECES FEATURE MINIMALISTIC BRANDING, A MIX OF NEUTRAL AND BOLD COLOURS, AND PREMIUM MATERIALS.