In 2009 Irene Nicholas launched her label NICHOLAS to create and recreate that very sensation. Based in Los Angeles, each NICHOLAS collection begins with this: a mood, a moment, a feeling. Design-led fashion underpinned by skillful construction follows, with the aim of always making the wearer look and feel like the best possible version of herself. Influenced by the coastal-meets-urban lifestyle inherent to both California and Australia, there’s an effortless joy in everything that NICHOLAS does.