HAIKURE CLOTHING IS AN EMERGING ITALIAN BRAND FOUNDED IN 2010. THE COMPANY IS STRONGLY COMMITTED TO ECO-SUSTAINABILITY. THEREFORE, ALL THE FABRICS USED IN THE COLLECTIONS ARE CHOSEN WITH THE UTMOST ATTENTION: DENIM, COTTON, AND MOST OF THE ACCESSORIES ARE ORGANIC PRODUCTS. PARTICULAR ATTENTION IS GIVEN TO JEANS. RESPECT FOR THE ENVIRONMENT, ALONG WITH AN ONGOING QUEST FOR NEW TRENDS, ARE THE DISTINCTIVE TRAIT OF HAIKURE.