Founded in Milan in 1968 by Gimmo Etro, ETRO built its reputation as a textile house before evolving into a global fashion name distinguished by richly developed fabrics and its enduring paisley signature. Family-led for decades, the house draws authority from deep material expertise, artisanal surface decoration, and a cultivated dialogue between Italian craftsmanship and cosmopolitan, travel-inflected design, securing a singular place within modern luxury fashion and creative culture today.
