SOFÍA SANCHEZ DE BETAK IS A BUENOS AIRES BORN, PARIS BASED, ART DIRECTOR AND FASHION CONSULTANT. EACH SEASON OF CHUFY FOCUSES ON A NEW DESTINATION AND ITS CULTURE, COLLABORATING WITH ARTISANS TO IMBUE EVERY PIECE WITH THE AUTHENTICITY OF LOCAL CRAFTSMANSHIP. CHUFY UPDATES THOSE TRADITIONS FOR MODERN LIFE.