ba&sh was founded in Paris by best friends Barbara Boccara and Sharon Krief, built on the idea of creating the dream wardrobe they wanted to wear—then sharing it with other women. For our boutique, ba&sh represents modern Parisian ease: confident, feminine pieces that feel relaxed but polished. The collections balance freedom and refinement, with that unmistakable “throw it on and feel good” energy—especially in their dresses, where the goal is simple: you look incredible, and you feel happy doing it.
