6397, AN ALPHANUMERIC RENDERING OF N-E-W-S ON A TELEPHONE KEYPAD, IS AN EXTENSION OF THE NEWS SHOWROOM IN NEW YORK. THE BRANDS DESIGN PHILOSOPHY IS DRIVEN BY REAL LIFE, CELEBRATING THE SPIRIT OF INDIVIDUALITY AND COMMUNITY – WITH A SPECIAL NOD TO YOUTH AND COUNTERCULTURE. 6397 IS A THOUGHTFUL APPROACH TO TIMELESS FASHION.