3X1, PRONOUNCED "THREE BY ONE" WAS LAUNCHED IN 2011 BY DENIM DESIGNER AND ENTREPRENEUR SCOTT MORRISON.

CREATED WITH THE PURPOSE IN MIND TO EMPOWER AND SUPPORT PEOPLE IN THEIR EVERYDAY LIVES, SCOTT BECAME A PIONEER IN THE DENIM INDUSTRY, THUS CREATING 3X1 AND RESHAPING THE WAY PEOPLE LOOK AT DENIM.