TENUE was founded by Amsterdam denim authority Menno van Meurs, a decade after he opened TENUE de Nîmes in 2008 and helped build it into an internationally recognised denim destination. Conceived as an antidote to disposable fashion, TENUE applies specialist expertise to enduring five-pocket jeans and workwear-inflected essentials, produced with trusted makers in Italy, Portugal and Japan, including hand-cut, hand-sewn denim crafted in Kojima for exceptional authenticity and lasting character.
