SWC

Founded in East London in 2018, SWC channels the spirit of the historic Stepney Workers Sports Club into a sharply defined footwear proposition. Created by Roger Pereira and Simon See, both seasoned footwear specialists with British luxury-brand experience, the label built authority through vulcanised sneaker design, durable construction and clear cultural point of view. Its handshake emblem and collaborations, including Junya Watanabe MAN, affirm SWC’s relevance within contemporary design globally.