THE UPE COLLECTION IS INSPIRED BY ICELAND, A LAND OF CONTRASTS AND SPECTACULAR LANDSCAPES. WITH BRIGHT COLOURS AND SOFT FABRICS, UPE DESIGNS TO MAKE CHILDREN AWARE OF BOTH THE DIVERSITY AND FRAGILITY OF NATURE.

UPE IS NON-GENDERED CLOTHING, LEAVING KIDS FREE TO EXPRESS THEIR PERSONALITY BEYOND THE GARMENT TO FEEL THEIR BEST AND LIVE FREELY TOO.