SIR, founded in 2014, delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes. Founders Nikki Campbell & Sophie Coote launched their label for minimal wardrobe staples that truly captured the spirit of the Australian lifestyle SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile. The collections draw inspiration from musings past and present to create fashions that reflect the now but are forever wearable.