Since the launch of DMY BY DMY in 2018, they have wanted to inspire change in the way that businesses behave and think about how their actions affect both the planet and its people. As a brand with a global supply chain, they see it as their responsibility to alleviate and reverse any contribution to the climate crisis that they may have. In order to do this, they're actively seeking to identify and understand the environmental impacts across their business and throughout their wider value chain and do everything they can to minimize them. They have a long way to go, but they are committed to continuously finding new ways to improve their business practices with both honesty and transparency.
At DMY BY DMY, sustainability is embedded within their three core design principles: quality, functionality, and longevity. With the well-being of our planet in mind and by centering our collection around timeless silhouettes, their frames are designed with the hope that they will be worn for generations to come. From their design process to their raw materials, sustainability is something that DMY BY DMY seeks to place at the heart of their product life cycle so that they can continue designing sunglasses that their customers love, but do so in a way that respects our planet.