Aje Women's

Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool.

As pioneers of Australia’s quintessential coastal to urban style, find Aje’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities.

The duo’s coveted creations illustrate a pure reflection of their learnings and background, with Adrian’s training at the acclaimed Venetian Art School, Liceo Artistico Venezia, and Edwina’s tenure at leading fashion magazine, RUSSH.

Grounded in their mutual love of the arts, the like-minded pair devote each seasonal collection to their intrinsic sense of duality; balancing toughness with femininity, untamed volume with structure and signature statement pieces alongside effortless essentials.

Aje is renowned for unique design details, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes. Endlessly curious, the team experiments with Aje’s signature use of volume and proportion, tailoring and fabrication to honour the brand’s heritage, whilst forever evolving it forward.